“Newcomers” defined as those new to Canada.
Two broad goals (among others) have to be addressed:
- Newcomers have to be made aware of cycling and cycling advocacy.
- “Hosts” (i.e. those already here) have to be made aware of the needs of newcomers.
Newcomers
- Newcomer interest in cycling may be influenced by the role played by cycling in their home culture.
- Advocates should seek those in the local community who already have a high profile and could therefore be helpful in getting the word out to the rest of the community.
- Newcomers are already users of some services such as ESL instruction; could cycling-related content be incorporated into the content of those services?
- Newcomer youth in the school system; could cycling-related content be incorporated into educational materials already being used with them?
- Newcomers may perceive social barriers in host behaviours where none are intended (e.g. going into a shop and not being approached by someone working there); can they be helped to re-interpret these behaviours?
Hosts
- Those seeking to involve newcomers should be aware of issues relevant to newcomers, and more broadly to non-English communities.
- Those seeking to communicate with newcomers and those in non-English communities should learn about their media (TV, radio, print, online).
- With non-English communities making up a growing percentage of Toronto’s population, organizations should think more deeply about such communities as clients and participants This is true not only for cycling-related groups.
- Host behaviours can be seen by newcomers as social barriers even when not intended as such; can hosts be made aware of these behaviours and helped (if they wish) to modify them to be more welcoming?
Additional points
- Advocacy is like selling in that to do it well involves conversation and getting personal; disseminating information is necessary but not sufficient.
- When people can’t afford good bikes, finding bikes for them is not the issue – there are plenty of bikes around; rather, it’s the logistics of collection, storage, refurbishment, and distribution that present obstacles.
- Bike rodeos and similar events have been successful; city police have shown an interest in taking part.
- Aligning with groups who have complementary interests can be useful.
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